Corporate Social Responsibility

Corporate Social Responsibility - Mercy University Hospital Foundation Cork

Corporate Social Responsibility

Involve the Mercy Hospital in your Corporate Social Responsibility Practices

Corporate Social Responsibility (CSR) is important for several reasons, and it has become an integral aspect of business practices globally. Cause Related Marketing (CRM) schemes and genuine Corporate Social Responsibility (CSR) builds strong brand values with your target customers. “77% of CEOs and Marketing Directors believe that CRM can enhance corporate and brand reputation”. (Source: Business in the Community) Building a long term and genuine association with The Mercy University Hospital Foundation will help you to build strong social and community values into your product or service, while reflecting your commitment to ethical behaviour.
CSR- The Facts

  • 79% of consumers consider a company’s CSR practices before purchasing a product or service
  • 77% of people consider a company’s CSR policy before deciding where to work
  • 49% consider CSR to have a big influence on people’s impression of a company

Corporate Social Responsibility should be seen as a key part of your company’s corporate strategy, not just an add on. It should be linked to your core business objectives and should be viewed as a way of:

  • Increasing sales
  • Opening up new markets
  • Engaging employees
  • Increasing your reputation
  • Protecting your brand
  • Beating your competitors

CSR initiatives contribute to building a positive reputation and brand image for companies. Customers and stakeholders often prefer to support businesses that are socially responsible, leading to increased loyalty and positive associations with your brand. Research shows that good CSR practices can have a positive impact on your brand by:

  • Inspiring employees
  • Enhanced reputation and brand image
  • Re-defining your brand
  • Enhancing your value proposition
  • Fostering distinctiveness
  • Community Impact
  • Regulatory Compliance

(Source: The Centre for Responsible Business)

If you wish to find out more about organising a cause related marketing campaign or involving us in your corporate social responsibility please click here.